Negotiating the 'Stupid' out of UX Design

Wednesday, May 18, 2016 10:00 AM

One of the most frustrating parts of any web project is the need to balance the ‘wants’ of the business with the ‘needs’ of your visitors. Depending on your internal dynamics, business desires can often override user experience to accomplish the needs of ego stroking, agenda setting and other senseless ‘requirements’. After having worked on many complex projects over the past 18 years, Virgil will explore the challenging dynamics between balancing internal pressures with common sense UX and teach practical approaches to avoid these situations before they occur, including:

  1. Collaborative activities that can be used to identify truly important business wants and needs and help prioritize appropriately.
  2. Techniques when running into internal stakeholder roadblocks, including using visitor perspectives and objective data to help convince the stubborn and enlighten those in the dark
  3. Increasing project success by learning to ‘teach while gathering’ during your requirements process

About Virgil Carroll:

Virgil grew up as an Alaskan fisherman, so he knows that life, like business, can be smooth sailing one minute and stormy seas the next. After graduating with his Master’s degree, Virgil decided to put his myriad talents to good use and formed High Monkey and is currently its principal human solutions architect. When Virgil speaks technology he does it from a business person’s point of view. You won’t find his talks clouded with “tech geek” speak. Virgil has an expansive breadth of knowledge and speaks objectively about a variety of subjects.​

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